News posted on Monday, November 12, 2012 10:50:39 AM

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Microsoft's Marketing Malfeasance
Forbes
Microsoft is almost a month into actively marketing its Surface tablet, its first branded smartphone, and a radically new and unique Windows 8, and the brand has settled into a comfortably routine communications strategy. I expected more for a rumored ...
How Microsoft Lit Up London's Night Sky to Launch Halo 4
Wired (blog)
When you have as much marketing cash as Microsoft, you want to launch your new products in spectacular fashion. That's what the gaming giant did for Halo 4 , the latest installment in its wildly popular series of shooters for Xbox 360, on Monday evening.
Microsoft Tweaks Windows Phone Store Design to Boost Mobile Comeback
eWeek
Microsoft needs to make the most of the Windows Phone 8 platform because sales of WP8 devices add up to only a 2 percent share of the smartphone market, versus 14.9 percent for iOS and 75 percent for Android, according to third quarter figures from IDC.

eWeek
What Apple Can Learn From Microsoft About TV
Cult of Mac
Apple's current "hobby" — also known as Apple TV — doesn't tell us much about Apple's future plans for the living room. It's a good product under the right circumstances. But five years from now, living rooms are going to be transformed by all ...
Windows 8, RT Get First Security Fixes
InformationWeek
... 8 and Windows RT, released just two weeks ago, are about to receive their first security makeover. Microsoft on Thursday said that it plans to release its first security patches for Windows 8 and Windows RT as part of its monthly patch cycle next week.
Why Microsoft Surface Is the Only Choice For Business Users
Huffington Post (blog)
I decided to give the Microsoft Surface RT running Windows 8 RT a test drive. Be warned: I'm not your typical tablet consumer. My company, Yapmo, creates enterprise software applications that are social media mobile/tablet apps designed to solve ...